In addition to traditional SEO you may also be running additional Internet Marketing campaigns such as:

Banner Advertisting
Email Campaigns
PPC campaign

One problem many webmasters find is tracking the success of these campaigns. Recording any marketing campaigns success is a critical part of the optimisation process, you need to know which of your marketing campaigns is working well for you.
Luckily Google Analytics provides the ability to tag your URLs so that the traffic data is sent to your Google Analytics account. You should remember that if your Adwords and Google Analytics accounts are …

In the last few months you would have probably have noticed that Google is displaying rich snippets more and more in the search results. Rich snippets are various types of information about your web page including reviews, price author, address etc.
Rich snippets are made possible by two large standards called microformats and RDFa. But how can adding rich snippets to your site improve your SEO?
There are many benefits of adding rich snippets, firstly you might want to add the mark-up code to your contact us page. This will ensure …

Although Google is great at determining which site to credit the duplicate content to they can sometimes be mistakes which means your main site may be filtered out of the search results. For some websites there are however many legitimate duplicate sites, you may have caused a duplicate site for the following legitimate reasons

Having another site for another market
Migrating sites and not being able to redirect your old site to your new one

Google has released the rel=canonical tag to try and combat this duplicate content issue, this tag however …