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Articles in the Analytics Category

Analytics, Headline »

[15 Aug 2010 | No Comment | 602 views]
Tracking visits between your main domain and sub domain

Google Analytics is a great program to track visitors and content to your website, but by default Google Analytics can only track visits on a single domain or sub-domain. There are however many circumstances where you may wish to track visitors, between your main domain and sub-domain, they include:

Shopping Cart – Your shopping cart maybe on a sub-domain, and you may wish to track traffic from your site into your shopping cart in one report profile. You may also want to set up goal tracking and funnels all in one …

Analytics, Headline »

[15 Jul 2010 | No Comment | 203 views]
Passed Google Analytics Exam

I have been using Google Analytics for years and access the software nearly everyday as part of daily job. The Google Analytics package has undertaken many development changes in that time including moving from the urchin tracker to the new asynchronous tracking code that they have recently migrated.
I consider myself to be quite advanced in Google Analytics so therefore decided to take the Google Analytics test, where you have to get over 80% to pass. I went through all the tutorials on the Google Analytics Conversion University to familiarize myself …

Analytics, Headline »

[5 Jul 2010 | 2 Comments | 441 views]
When to use event tracking, and when to use virtual Pageviews

The Google Analytics system allows users to view traffic data when a user physically views a particular page on their website. One problem users can have with Google Analytics is that they are unable to track other actions such as flash animations, downloading on PDFs, or the playing of a particular video.
To achieve this you have a choice of two different features in Google Analytics they are:

Virtual Pageviews
Event Tracking

Below I have detailed the different methods of capturing this data within Google Analytics
1. Virtual page views
The first method of tracking such …

Analytics, Headline »

[4 Apr 2010 | No Comment | 285 views]
Using Advanced Filters in Google Analytics

At the end of 2009 Google added advanced filters to Google Analytics. This addition allows users to quickly filter data using a set of parameters, it even supports regular expressions to help you remove lots of irrelevant data quickly. The new filter can be found at the bottom of any content report. Simply drag your mouse to the bottom of the content report and you should see the filtering options (see image below)

This tool makes it easy to filter unwanted data from your content report. It achieves this …

Analytics, Featured, Search Engine Optimisation »

[7 Oct 2009 | No Comment | 671 views]
Tracking outgoing links in Google Analytics

Imagine you have an affiliate website, you have added Google Analytics so you now know where your traffic is coming from. This information is great and will help you target your marketing campaigns whether that be SEO or PPC to the areas which are generating leads for your site.
There is however one problem, how do you track outgoing links? For an affilate website this is very important. You need to know where your traffic is going to after it arrives on your site. If you started tracking outgoing links you …