In addition to traditional SEO you may also be running additional Internet Marketing campaigns such as:

Banner Advertisting
Email Campaigns
PPC campaign

One problem many webmasters find is tracking the success of these campaigns. Recording any marketing campaigns success is a critical part of the optimisation process, you need to know which of your marketing campaigns is working well for you.
Luckily Google Analytics provides the ability to tag your URLs so that the traffic data is sent to your Google Analytics account. You should remember that if your Adwords and Google Analytics accounts are …

Over the past few years SEO has developed far beyond traditional search. Users of the search engines can now use universal search to search for the following:

Video
Images
News
Blogs
Forums
And more…

Videos will always attract users as they are more appealing to view than traditional adverts. The search engines have quickly caught onto this allowing users to search a huge selections of videos on sites such as YouTube.
One of the main things to think about when deciding to use video as a form of marketing is where to host the video itself. Traditional it …

Last week I attended Internet World one of the UK’s leading digital marketing event in Earls Court London. I spent two days at the event and spoke to many potential clients including some well known brands, as well as other internet marketing experts, it was great to see what they had to say. It was also interesting to meet and speak to some competitors, and there were many!
Our stand was in a great position and was busy for most of the day which was great. On day three of …

Google can index and crawl PDFs, in fact many PDF’s rank well in the search results compared to websites built in flash. Google can actually index the content in the PDFs, however PDFs do cause the search engines some problems if you are not careful enough.
Many sites will use PDFs to create highly graphical images of their products or services, these types of PDF images Google struggles to understand just as it struggles to understand and rank images. It seems Google still heavily rely on the content.
You should try …

I have been using Google Chrome for a while now, it resembles true Google style in that it is very efficient and simple to use. When Google Chrome was first released it became very popular, it actually managed to capture 1% of the browser market within the first 12 hours of its release. Google Chromes very back to basic look makes it very easy to use, these features have no doubt increased its popularity.
Google Chrome has now been available for around 16 months, and in this short space of time …

When a user requests a page on a website that has been removed most web servers will present a 404 page to the user. The 404 page will indicate to both the users and the search engines that the page no longer exists.

Webmasters should always customise their 404 page so that a user can easily see that they have arrived on a page which does not exist, the page should also include a sitemap so the user can easily navigate around the site. Logging into Google Webmaster tools you …

As many of you would have already noticed Google has removed PageRank data from their Webmaster Tools service. For a long time now Google have been informing people not to focus too much attention to the PageRank of their site. And it now seems Google have gone one step further by removing information about PageRank in one of their most used programs.
I speak to clients each and very week who often question why they have dropped PR, or why their PR has not increased. I find myself answering the …

A few months ago search engines such as Yahoo and Google announced a new method of reducing internal duplicate content called the canonical tag. The canonical tag can be placed in the head section of any web page and is used to inform the search engine which page is the ‘main page’.
An example of the canonical tag would be:

<link rel="canonical" href="http://www.crazyaboutseo.co.uk/" />

Adding this tag onto any internal copies of my home page would inform Google of the main location of my home page, reducing internal duplicate content. The canonical …

Imagine you have an affiliate website, you have added Google Analytics so you now know where your traffic is coming from. This information is great and will help you target your marketing campaigns whether that be SEO or PPC to the areas which are generating leads for your site.
There is however one problem, how do you track outgoing links? For an affilate website this is very important. You need to know where your traffic is going to after it arrives on your site. If you started tracking outgoing links you …

The other day I was performing a local search query and noticed a bad review had appeared in Google Maps. The review was not legitimate so I therefore went about trying to remove the bad review from the local listing as it could be potentially damaging for the business.
Firstly the review was from an external site and not from a Google maps user. Having researched this topic it appears that Google can associate a third party review that contains the listing of the site, and then place this into Google …