Many site owners will employ an SEO company to complete some on page SEO work. This will involve improving the sites information architecture to increase the sites listings in the search engines. This can involve work such as

Adding dynamic meta data
Removing duplicate content
Addition of content, possibly a blog system
Implementing canonical URLs
Changing the navigation
Plus much more…

SEO of course does not finish there, your site will be ever evolving especially if you have an ecommerce site selling products online. In order to ensure that your site’s SEO is still optimised as …

Over the past few years the internet has been getting faster and faster, mostly due to the availability of high speed internet connections like broadband. Many webmasters however overlook page load times forgetting that many visitors may still not be using high speed internet connections.
The fact is that page speed is very important to users, studies have proven over and over again that web users like fast websites. If a web page takes a long time to lead then their is a high chance that you might lose …

Recently Google launched a new social service call Google Buzz. Google Buzz has been designed to bring users social media content all together in one centralised location. Google have created Buzz to try and compete with large social media services such as Facebook and Twitter which now have literally millions of users.
Google have obviously realised that it is very important they compete in the social area so that they can still be seen as the biggest online force around. Buzz is much the same as any social networking site allowing …

Picking the appropriate keywords is an essential part of optimising any site and increasing traffic and business. Most online businesses try very hard to ensure they are at the top of the search engines for the keywords they offer.
Some online businesses however don’t always take into account seasonal trends. Seasonal trends refer to searches that only appear at certain times of the year. A great example of this is searches at christmas time. At this time of year far more people are searching online at for gifts, for this reason …

Unless you have been on another planet for the past week, you will know there has been a devastating earthquake in Haiti. After the devastating quake, many charities have been accepting money online to help the people involved.
Predicatably black hat SEO specialists have been optimising sites for keywords related to the earthquake to try and cause maximum disruption, and make some money. Most of the black hat attacks have been created to try and spread rogue ant-virus software. Black Hat SEOs are attacking keywords such as Haiti, and the capital …

Everyone who has heard of SEO knows that obtaining quality backlinks to your site will push your site up the rankings. The problem is that new site owners are so keen to obtain keyword backlinks, that they sometimes build the backlinks too quickly or over optimise the keywords in their backlink campaign. This over optimisation tactic can lead to a Google over optimisation penalty which will harm your site more than benefit it.
How do you get an over optimisation penalty? The first way of obtaining an over optimisation penalty is …

Google can index and crawl PDFs, in fact many PDF’s rank well in the search results compared to websites built in flash. Google can actually index the content in the PDFs, however PDFs do cause the search engines some problems if you are not careful enough.
Many sites will use PDFs to create highly graphical images of their products or services, these types of PDF images Google struggles to understand just as it struggles to understand and rank images. It seems Google still heavily rely on the content.
You should try …

I have been using Google Chrome for a while now, it resembles true Google style in that it is very efficient and simple to use. When Google Chrome was first released it became very popular, it actually managed to capture 1% of the browser market within the first 12 hours of its release. Google Chromes very back to basic look makes it very easy to use, these features have no doubt increased its popularity.
Google Chrome has now been available for around 16 months, and in this short space of time …

The other day I was undertaking some investigation work into a site that had their rankings punished in the search results. After hours of thorough analysis I discovered that we website had in fact been hacked by a very sophisicated hack.
The Wordpress site was hacked with hidden links that did not appear to a normal user only to Googlebot. To spot this hack you use to have to click on the cache button in the search results to view Google’s cache of the page, then click ‘text version’ only. If …

You may have spent many years building up a strong reputation for your business, then you notice a negative comment on the internet that has tarnashed your hard fought reputation. It only takes one or two negative comments to detract business from your site and punish your brand.
This negative comment can come in many forms, from a negative review for one of your products, or a blog from a old disgruntled employee, it could even be from your competitors trying to gain the upper hand on the internet and snatch …