Like many other webmasters you may well have a website which has URLs which are not search engine friendly. You might be looking into changing your URLs to contain related keywords to your services, but are unsure how this might affect the long tail performance of your site.
Firstly it is important to remember that Google simply crawls your URLs and places them in their index, as long as they are not blocked in the robots.txt file or noindexed. Changing all your URLs will actually double your pages in Google’s …

Wordpress is a great tool for SEO, it is open source and has literally thousands of plugins. This makes it easy to optimise your blog posts even if you are not a PHP programmer. With the correct plugins installed all your posts will be fully optimised and help attract long tail listings to your site.
On a few occasions I have come accross a situation where I needed to install a Wordpress blog installation to an ecommerce website. The main problem here is integrating the two systems. It is often difficult …