A few days ago Google announced a major change to its search results for local based search queries. Google have now decided to integrate the local results into the main organic search results. This change emphasizes Google’s stance on local search, they have even stated that more than 20% of all searches on their search engines are related to location
The below screenshot shows a current local results in Google UK for the search term ‘dentists in Manchester’

Here you can see the following changes

1. Only two Organic listings at the top
2. …

Link building is the dark art of search engine optimisation, without the right types of links your site will struggle to compete especially in competitive markets. The difficult tasks is discovering what type and how many links you need, to achieve this you will need to analyse your competitors link profile.
The first thing to note, is that there are many types of links including:

Blog Comments
Directory Submissions
Article Submissions – Writing unique articles for links using services such as ezinearticles, articlebase.com etc
High PR links – Links with high Page Rank
Authority links – …

On the 8th of September Google announced a new update to the way they display their SERP results called ‘Google Instant’. As you are all probably aware Google instant will try to predict your keyword search be predicting what you are searching for, as you type more letters into the search box the search results will change.
The whole new update is all about giving users results quickly. It seems speed is something that Google has been working on heavily in recent times, first they introduce the site performance tool in …

Obtaining quality back links is a key factor in your sites rankings in the search engines. There are many ways to obtain back links to your site to improve your rankings, they include:
Directory Submissions – Submission to relevant directories
Press Releases – Press releases of your products and services
Article Submissions – Writing relevant articles and submitting them to high quality article sites
Guest Posts – Completing guest posts on related sites
Contacts – Utilize your contacts to get some quality links
Authority links – Links from magazines or high PR sites
Blog comments – …

In addition to traditional SEO you may also be running additional Internet Marketing campaigns such as:

Banner Advertisting
Email Campaigns
PPC campaign

One problem many webmasters find is tracking the success of these campaigns. Recording any marketing campaigns success is a critical part of the optimisation process, you need to know which of your marketing campaigns is working well for you.
Luckily Google Analytics provides the ability to tag your URLs so that the traffic data is sent to your Google Analytics account. You should remember that if your Adwords and Google Analytics accounts are …

Over the past few years SEO has developed far beyond traditional search. Users of the search engines can now use universal search to search for the following:

Video
Images
News
Blogs
Forums
And more…

Videos will always attract users as they are more appealing to view than traditional adverts. The search engines have quickly caught onto this allowing users to search a huge selections of videos on sites such as YouTube.
One of the main things to think about when deciding to use video as a form of marketing is where to host the video itself. Traditional it …

Most larger companies will run both a paid and a natural search campaign through Google. Paid search can either be run in house, or if you don’t have the resource or knowledge you can use a search agency. It is however a great idea to run both your PPC and SEO campaigns with the same agency, this way they can use the data within the paid search campaign to aid their natural campaign and vice versa.

One great tool to discover new SEO keywords from your PPC account is the …

Last week I attended Internet World one of the UK’s leading digital marketing event in Earls Court London. I spent two days at the event and spoke to many potential clients including some well known brands, as well as other internet marketing experts, it was great to see what they had to say. It was also interesting to meet and speak to some competitors, and there were many!
Our stand was in a great position and was busy for most of the day which was great. On day three of …

Many site owners will employ an SEO company to complete some on page SEO work. This will involve improving the sites information architecture to increase the sites listings in the search engines. This can involve work such as

Adding dynamic meta data
Removing duplicate content
Addition of content, possibly a blog system
Implementing canonical URLs
Changing the navigation
Plus much more…

SEO of course does not finish there, your site will be ever evolving especially if you have an ecommerce site selling products online. In order to ensure that your site’s SEO is still optimised as …

Over the past few years the internet has been getting faster and faster, mostly due to the availability of high speed internet connections like broadband. Many webmasters however overlook page load times forgetting that many visitors may still not be using high speed internet connections.
The fact is that page speed is very important to users, studies have proven over and over again that web users like fast websites. If a web page takes a long time to lead then their is a high chance that you might lose …