Recently Google launched a new social service call Google Buzz. Google Buzz has been designed to bring users social media content all together in one centralised location. Google have created Buzz to try and compete with large social media services such as Facebook and Twitter which now have literally millions of users.
Google have obviously realised that it is very important they compete in the social area so that they can still be seen as the biggest online force around. Buzz is much the same as any social networking site allowing …

Picking the appropriate keywords is an essential part of optimising any site and increasing traffic and business. Most online businesses try very hard to ensure they are at the top of the search engines for the keywords they offer.
Some online businesses however don’t always take into account seasonal trends. Seasonal trends refer to searches that only appear at certain times of the year. A great example of this is searches at christmas time. At this time of year far more people are searching online at for gifts, for this reason …

In the last few months you would have probably have noticed that Google is displaying rich snippets more and more in the search results. Rich snippets are various types of information about your web page including reviews, price author, address etc.
Rich snippets are made possible by two large standards called microformats and RDFa. But how can adding rich snippets to your site improve your SEO?
There are many benefits of adding rich snippets, firstly you might want to add the mark-up code to your contact us page. This will ensure …

Unless you have been on another planet for the past week, you will know there has been a devastating earthquake in Haiti. After the devastating quake, many charities have been accepting money online to help the people involved.
Predicatably black hat SEO specialists have been optimising sites for keywords related to the earthquake to try and cause maximum disruption, and make some money. Most of the black hat attacks have been created to try and spread rogue ant-virus software. Black Hat SEOs are attacking keywords such as Haiti, and the capital …

Everyone who has heard of SEO knows that obtaining quality backlinks to your site will push your site up the rankings. The problem is that new site owners are so keen to obtain keyword backlinks, that they sometimes build the backlinks too quickly or over optimise the keywords in their backlink campaign. This over optimisation tactic can lead to a Google over optimisation penalty which will harm your site more than benefit it.
How do you get an over optimisation penalty? The first way of obtaining an over optimisation penalty is …

Google can index and crawl PDFs, in fact many PDF’s rank well in the search results compared to websites built in flash. Google can actually index the content in the PDFs, however PDFs do cause the search engines some problems if you are not careful enough.
Many sites will use PDFs to create highly graphical images of their products or services, these types of PDF images Google struggles to understand just as it struggles to understand and rank images. It seems Google still heavily rely on the content.
You should try …

I have been using Google Chrome for a while now, it resembles true Google style in that it is very efficient and simple to use. When Google Chrome was first released it became very popular, it actually managed to capture 1% of the browser market within the first 12 hours of its release. Google Chromes very back to basic look makes it very easy to use, these features have no doubt increased its popularity.
Google Chrome has now been available for around 16 months, and in this short space of time …

Although Google is great at determining which site to credit the duplicate content to they can sometimes be mistakes which means your main site may be filtered out of the search results. For some websites there are however many legitimate duplicate sites, you may have caused a duplicate site for the following legitimate reasons

Having another site for another market
Migrating sites and not being able to redirect your old site to your new one

Google has released the rel=canonical tag to try and combat this duplicate content issue, this tag however …

If you own a blog you are probably very familar with users on the Internet trying to add links and spam into your comments field. This can be very frustrating, and can often leave blogs with unrelated content and links if they are not moderated properly.
Google however have recented stated through their Webmaster blog that abusing comment fields in websites by adding un-related comments containing links can actually harm both websites rankings. Webmasters who abuse blogs comments fields with unrelated content will now actually be penalise by Google, great!
This statement …

The other day I was undertaking some investigation work into a site that had their rankings punished in the search results. After hours of thorough analysis I discovered that we website had in fact been hacked by a very sophisicated hack.
The Wordpress site was hacked with hidden links that did not appear to a normal user only to Googlebot. To spot this hack you use to have to click on the cache button in the search results to view Google’s cache of the page, then click ‘text version’ only. If …