Many site owners will employ an SEO company to complete some on page SEO work. This will involve improving the sites information architecture to increase the sites listings in the search engines. This can involve work such as

Adding dynamic meta data
Removing duplicate content
Addition of content, possibly a blog system
Implementing canonical URLs
Changing the navigation
Plus much more…

SEO of course does not finish there, your site will be ever evolving especially if you have an ecommerce site selling products online. In order to ensure that your site’s SEO is still optimised as …