Most larger companies will run both a paid and a natural search campaign through Google. Paid search can either be run in house, or if you don’t have the resource or knowledge you can use a search agency. It is however a great idea to run both your PPC and SEO campaigns with the same agency, this way they can use the data within the paid search campaign to aid their natural campaign and vice versa.

One great tool to discover new SEO keywords from your PPC account is the …

Last week I attended Internet World one of the UK’s leading digital marketing event in Earls Court London. I spent two days at the event and spoke to many potential clients including some well known brands, as well as other internet marketing experts, it was great to see what they had to say. It was also interesting to meet and speak to some competitors, and there were many!
Our stand was in a great position and was busy for most of the day which was great. On day three of …