In addition to traditional SEO you may also be running additional Internet Marketing campaigns such as:

Banner Advertisting
Email Campaigns
PPC campaign

One problem many webmasters find is tracking the success of these campaigns. Recording any marketing campaigns success is a critical part of the optimisation process, you need to know which of your marketing campaigns is working well for you.
Luckily Google Analytics provides the ability to tag your URLs so that the traffic data is sent to your Google Analytics account. You should remember that if your Adwords and Google Analytics accounts are …

Over the past few years SEO has developed far beyond traditional search. Users of the search engines can now use universal search to search for the following:

Video
Images
News
Blogs
Forums
And more…

Videos will always attract users as they are more appealing to view than traditional adverts. The search engines have quickly caught onto this allowing users to search a huge selections of videos on sites such as YouTube.
One of the main things to think about when deciding to use video as a form of marketing is where to host the video itself. Traditional it …