http://www.crazyaboutseo.co.uk Just another WordPress weblog Mon, 01 Nov 2010 20:07:39 +0000 http://backend.userland.com/rss092 en A few days ago Google announced a major change to its search results for local based search queries. Google have now decided to integrate the local results into the main organic search results. This change emphasizes Google's stance on local search, they have even stated that more than 20% of ... http://www.crazyaboutseo.co.uk/optimising-for-google-places-now-even-more-important-502 Link building is the dark art of search engine optimisation, without the right types of links your site will struggle to compete especially in competitive markets. The difficult tasks is discovering what type and how many links you need, to achieve this you will need to analyse your competitors link ... http://www.crazyaboutseo.co.uk/quick-way-of-analysing-competiors-link-strength-in-difficult-markets-473 On the 8th of September Google announced a new update to the way they display their SERP results called 'Google Instant'. As you are all probably aware Google instant will try to predict your keyword search be predicting what you are searching for, as you type more letters into the ... http://www.crazyaboutseo.co.uk/how-google-instant-may-affect-seo-461 Obtaining quality back links is a key factor in your sites rankings in the search engines. There are many ways to obtain back links to your site to improve your rankings, they include: Directory Submissions - Submission to relevant directories Press Releases - Press releases of your products and services Article Submissions ... http://www.crazyaboutseo.co.uk/using-brand-and-service-links-to-boost-your-rankings-448 Google Analytics is a great program to track visitors and content to your website, but by default Google Analytics can only track visits on a single domain or sub-domain. There are however many circumstances where you may wish to track visitors, between your main domain and sub-domain, they include: Shopping Cart ... http://www.crazyaboutseo.co.uk/tracking-visits-between-your-main-domain-and-sub-domain-440 I have been using Google Analytics for years and access the software nearly everyday as part of daily job. The Google Analytics package has undertaken many development changes in that time including moving from the urchin tracker to the new asynchronous tracking code that they have recently migrated. I consider myself ... http://www.crazyaboutseo.co.uk/passed-google-analytics-exam-433 The Google Analytics system allows users to view traffic data when a user physically views a particular page on their website. One problem users can have with Google Analytics is that they are unable to track other actions such as flash animations, downloading on PDFs, or the playing of a ... http://www.crazyaboutseo.co.uk/when-to-use-event-tracking-and-when-to-use-irtual-vpageviews-420 In addition to traditional SEO you may also be running additional Internet Marketing campaigns such as: Banner Advertisting Email Campaigns PPC campaign One problem many webmasters find is tracking the success of these campaigns. Recording any marketing campaigns success is a critical part of the optimisation process, you need to know which of your ... http://www.crazyaboutseo.co.uk/manually-tagging-links-in-google-analytics-409 Over the past few years SEO has developed far beyond traditional search. Users of the search engines can now use universal search to search for the following: Video Images News Blogs Forums And more... Videos will always attract users as they are more appealing to view than traditional adverts. The search engines have quickly caught onto this ... http://www.crazyaboutseo.co.uk/video-optimisation-tips-401 Most larger companies will run both a paid and a natural search campaign through Google. Paid search can either be run in house, or if you don't have the resource or knowledge you can use a search agency. It is however a great idea to run both your PPC ... http://www.crazyaboutseo.co.uk/using-the-google-search-based-keyword-tool-for-seo-391