I have been using Google Analytics for years and access the software nearly everyday as part of daily job. The Google Analytics package has undertaken many development changes in that time including moving from the urchin tracker to the new asynchronous tracking code that they have recently migrated.

I consider myself to be quite advanced in Google Analytics so therefore decided to take the Google Analytics test, where you have to get over 80% to pass. I went through all the tutorials on the Google Analytics Conversion University to familiarize myself with all the features before taking the exam.

I thought that taking the exam would be a great way of testing myself, ensuring that I know all about the many features of Google Analytics (and there are many)!

A few days ago I passed the exam, so I am now officially Google Analytics qualified. It’s good to know that I can prove I can use the platform at a professional level rather than just working on particular clients accounts.

I would suggest that anyone involved in Internet Marketing takes the test as its proof that you know what you are talking about.